• My Role: Principal UX/UI Designer & UX Writer
• Objective: Replace paper-based & complex Genetic test ordering with an end-to-end digital process through Allelica SaaS cloud
• Key Challenges: Complex manual workflows, Physicians time scarcity, patient privacy concerns, payment barriers

• Strategy: Mapped workflows, Digitised test & swab ordering, automated requisition number allocation via APIs, designed/tested payment and reporting flows.
  
• Results: Delivered a smoother & clearer workflow, eliminated pain points
• Impact: Transformed Allelica's process into a scalable digital solution, enabling the startup to stay ahead of emerging competitors.

My Role: UX/UI Designer & Branding Lead

• Objective: Design a mobile app from scratch to help women with ADHD improve productivity and wellbeing during their menstrual cycle.
• Key Challenges: Task prioritization, mood/cycle fluctuations, ADHD-specific needs, inclusive design.
• Strategy: Interviews, competitor analysis, user flows, branding & design system, hi-fi prototypes, usability testing.
• Results: Delivered end-to-end app design, usability testing confirmed improved task clarity and cycle tracking.
• Impact: Filled a unique gap in the ADHD app market; a milestone in my transition from UI craft to UX strategy.