Portfolio & Case studies

In line with Sage's privacy policy, the data & Case studies cannot be shared but upon request.

SaaS B2B Solution for Easier Finding, Discovering & Buying (E-com)

As an experienced UX Strategist & Designer, in conversion team:

  • Helping Stakeholders to Clarify their Objectives and ensure being aligned with User Needs
  • Optimizing the IA, Content, Design of the pages and user flow to increase the conversion rate without hurting SEO
  • Increase the user engagement through Price transparency and streamlining their discovering journey
  • Increase Brand trust through higher visibility of value proposition and Rebranding 
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Strategic Support to Digitize & Simplify Sample Collection process (SaaS)

As the principal UX Strategist & Designer, I contributed:

  • Collaborating with stakeholders to clarify user pain points in the existing journey
  •  Streamlining the Sample collection Flow (From Swab kit purchasing to collect the results from laboratories) for both Patients and Physicians
  • Leading workflow testing prior to prototyping to ensure the smooth journey
  • Designing the digitized end-to-end experience, from HomePage to checkout 

End-to-End ERP (B2B) Implementation: UX Design & Support

As a User & Business-centered researcher & designer :

  • Led cross-functional interviews with users and stakeholders to uncover pain points and align business goals

  • Defined core HSEC user flows based on data synthesis, enabling a unified design direction

  • Designed and delivered a scalable HSE module to support proactive risk management and faster decision-making

  • Drove usability testing on pilot version, identifying critical issues and translating feedback into design for the next iterations

  • Partnered closely with developers to resolve UX gaps and advocate for user needs throughout the product lifecycle

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Olivia : Boosting Productivity for Women with ADHD (App)

  • Conducted user interviews and used the 5 Whys method to identify challenges around mood & menstruation tracking for better productivity
  • Designed user flows and IA to enable flexible task planning & rescheduling
  • Developed a cohesive branding & design system for accessibility & emotional support
  • Developed wireframes and prototypes, integrating a forum feature for users to share experiences and foster a sense of community
  • Conducted usability testing to refine the design based on user feedback
  • Collaborated with developers to ensure smooth implementation of all features including mood tracking, flexible task management, and community support

FuzzyFU: Enhancing Accessibility for Elderly Users (UI Analysis) 

  • Conducted a Heuristic Evaluation to identify usability issues, assessing the system's ergonomics and alignment with accessibility standards
  • Led moderated user testing in real-life environments (e.g., daylight, busy settings) to capture authentic user behavior and contextual challenges)
  • Analyzed qualitative and quantitative user data to uncover significant usability differences and inform design improvements
  • Suggested real-time system adjustments to developers based on user feedback & conducted follow-up testing to validate changes
  • Collaborated with cross-functional teams to ensure design solutions were practical, sustainable, and aligned with user needs

Zion Quest: Enhancing Connectivity Through Creativity

As design lead, I helped the product Owner, materialize their idea, define their objectives for this projects and clarify what problem is gonna be solved by Zion Quest.

  • Materializing the main idea.

  • Empathy and User journey mapping to find out the users pain points

  • Conducting Market research & Competitive analysis

  • Branding & DS building

  • Wireframing & initial testing

  • Prototyping & User testing