Building Solution for Easier Finding, Discovering & Buying (SaaS E-com, B2B)

My Role: UX Strategist & Designer (performance marketing team)

  • Objective: Optimize SaaS .com pages to increase conversion while maintaining SEO and brand trust.
  • Key Challenges: Low price transparency, fragmented user flows, lack of value visibility.
  • Strategy: Design from scratch / Redesign IA, streamline flows, clarify content and pricing, and strengthen brand re-positioning.
  • Results: Improved conversion efficiency, greater engagement, increased trust through transparent pricing and clearer discovery journey.
  • Impact: Turned .com into a high-performing acquisition channel.
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